Is serverless computing the future of business?

Is serverless computing the future of business?

Serverless computing could change the way you do business by allowing your enterprise to work faster, harder, and smarter while reducing operational costs. App developers are already enjoying the benefits of the serverless model, and the technology promises to be a game-changer for businesses in every sector.

This model doesn’t exactly get rid of servers; the servers exist in the cloud. This type of computing is a step beyond cloud computing. In cloud computing, you can run an application without installing software on local computers. With serverless computing, you can run your business on a state-of-the-art system without purchasing state-of-the-art hardware. You essentially rent your operating system.  

Developers like serverless computing because it allows them to focus on software or app development without worrying about the underlying infrastructure. According to Amazon, there are four benefits to serverless computing:

  • Get to market faster
  • Spend more time on innovation
  • Increase developer productivity
  • No operational complexity

Serverless computing is also known as Functions as a Service (FaaS) or “event-based computing.” These terms focus on the delivery model. With FaaS, the computing happens only when an event triggers activity; there is no server in continuous service for an enterprise. Clients pay only for the computing power that they use. This model is immensely beneficial to enterprises looking for fast growth.

FaaS is a growing market, with predictions of 33% annual growth through to 2021 when the market will hit $7.7 billion. Amazon is the leader in this area. According to Matt Asay, writing for The Register, Amazon has 70% market share in serverless computing with their AWS (Amazon Web Services) Lambda. Lambda launched in 2014 and enterprise level businesses started using it soon after the launch.

Serverless computing in action

Guardian News & Media (GNM), a London-based global media company, has deployed Lambda to streamline their system. A case study published on the Amazon website describes how the company was able to improve customer service with the system.

GNM has about 60,000 worldwide subscribers. The company was having problems ensuring timely delivery of the papers because the GNM relied on multiple databases to manage customer lists. Online subscription lists were problematic as well. GNS had to develop new workflows for multiple systems.

GNM used Amazon’s Step Functions in combination with Lambda. The Lambda system allowed developers to create workflows that could be implemented in multiple areas without the need to upgrade hardware in each location. And GNM only paid for server resources actually used.

This has huge implications for enterprise in all industries. Organizations that use FaaS needn’t provide their IT development staff – or any of their staff for that matter – with resources needed for regular hardware upgrades. This means the only infrastructure they need to invest in is the physical network.

It also means the stability of the network will be the single most important feature of any enterprise. Fibre-to-the-premises (FTTP) infrastructure is the only option here. Axia’s network offers the highest level of stability with dedicated bandwidth and fully managed monitoring 24/7/365.

GNM isn’t the only media company to embrace serverless computing. The New York Times is enthusiastic about the technology as well. "Serverless makes products both reliable and scalable," Nick Rockwell, CTO at the New York Times told " In the long term, economically, it's going to be a far better, far cheaper, far more efficient way to go."

According to Asay, serverless computing offerings like Amazon’s Lambda have the potential to become, “the platforms upon which nearly all enterprise software will be built.” This prediction makes a lot of sense given that serverless computing enables enterprises to scale with virtually no planning.

Enterprises looking to scale will need only to ensure they have the necessary bandwidth to connect to the servers. With an Axia enterprise FTTP internet, enterprises can scale – allowing businesses to respond quickly to growing demands. This infrastructure combined with serverless computing gives today’s enterprise the potential for rapid growth in a way that has never before been possible.

For more information on our secure fibre connectivity solutions, contact your Axia salesperson at or 1-866-773-3348.




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